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INDUSTRIAL DESIGN AND THE FUTURE

by Geoffrey Holme

Published by The Studio Limited. 1st. 1934

Almost very good condition. A Challenge to the Producer. Industrial Design. Green cloth boards, black title to spine, black pattern to front board. B/w photos. 160 pages.

Boards a little marked, rubbed at edges and lightly worn to corners. Endpapers and text block browned. Some foxing present. Slight tobacco odour present.

Stock no. 1830406

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Contents

  • Foreword
  • What is Industrial Design?
  • The Public and Its Needs
  • Practical Idealism
  • The Legacy of Ugliness
  • Design - Past and Present
  • The Quarrel about "Taste"
  • Design and Advertising
  • "Styling"
  • Co-operation
  • Comparisons of American Industrial Designers
  • Education
  • Design as a Competitive Factor
  • The Future
  • A Questionnaire and the Replies

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